Handcrafted in San Diego, California

Ocean-Inspired Style

Cowrie shell and sea glass collars, custom-fit for your angel in a fur coat.

Shop Collars Our Story
Golden retriever wearing a SurfPup collar, surfing a turquoise wave

Each collar is custom made for the perfect fit, handcrafted in San Diego, California

The Collection

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Made for Beach Days

Life at the Water

Boy and his dog paddleboarding in a San Diego marina
Paddle days in the marina
Golden retriever hanging ten on a longboard
Hang ten
Golden retriever in a life vest on the bay beach at sunset
Golden hour on the bay
Dog paws in the water at low tide
Low tide paws
Measuring a dog's neck by hand on the beach for a custom collar fit
Handwoven

Made by hand, one collar at a time

Every collar is knotted from premium cord and finished with authentic shells — no molds, no mass production.

Marine-Grade

Built for sand, salt, and sun

Marine-grade nylon cord and a sturdy side-release buckle hold up to life at the beach, wash after wash.

Custom-Fit

Sized to your dog, not the shelf

Eighteen sizes, measured to the widest part of the neck, so every collar rests exactly where it should.

Monetaria Moneta

For thousands of years, cowrie shells served as one of the world's earliest forms of money, traded across Africa, Asia, and the Pacific. Today they remain a symbol of prosperity, adventure, and ocean beauty.

The history behind every SurfPup collar